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Do keywords need to be close together?
When you have a two-word keyword (eg Montville accommodation). Does it matter if the two words are side-by-side in the sentence, meta description or heading or can they can just in the same sentence?
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Hi Louise
Good question and yes it does matter, this is referred to as Keyword proximity. Keyword proximity measures the closeness between two keywords. In general, the closer the keywords are, the better.
For Search Engine Optimisation,the proximity of the keywords or keywords included in a phrase in relation to each other is very important. The appropriate combination of the words in the page titles,meta descriptions, headers, paragraphs and page content will either help or hinder your rankings.
The following 7min YouTube video does a good job explaining – What is Keyword Proximity and Why is it Important?
Let me know if you need further help.
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