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1. 

   5

   

   Mar 11, 2011

   Sara Borghi on says:

   Dear Loni,

   In order to properly set up Google Analytics, please follow the following steps:

   Create a Google account. If you don’t have a account yet, you should go to http://www.gmail.com and create one. This will grant you access to Google Analytics and all the other Google services with that same account.
   Go to Google Analytics - Once you have registered a Google account, go to http://www.google.com/analytics, then click the sign-up on the right hand side and sign-in using your Google Account. You can now sign-up for Google Analytics account and you’ll be moved directly into creating your first website profile.
   Set Up a Website Profile inside Analytics – Now that you have Google Analytics account, you’re going to setup a new website account. Signup for new website account inside the Google Analytics by:

   entering the website and account name
   fill in the website details and the account name
   fill in your contact details
   accept the Terms and Service

   Get the Google Analytics Tracking Code Once you create the account and website profile, you’ll get the Google Analytics tracking code. You can copy the code and paste it to the HTML of any web page you have. After 24 hours you will see the data appearing in your Google Analytics profile.

   Google Analytics allows you to analyse every page of your website via the “Content” report, which you can find in the main dashboard of your profile. With Google Analytics you can also create the so-called “Custom Reports” in order to understand which pages attract most of the traffic, which ones are poorly performing and also gain a deeper understanding of how visitors navigate your website in order to improve its performance and profitability.

   I hope this information is clear Loni. If you require more information, please don’t hesitate to contact us.

   Warmest regards

   Reply

   +91
2. 

   5

   

   Mar 11, 2011

   Sara Borghi on says:

   Dear Loni,

   I would like to go deeper in the explanation I gave to you yesterday and provide you with a framework in order to effectively analyse each page and create individual reports for each page.
   As I mentioned yesterday, the “Content” report provides you with some precious insights that you can use in order to make smart business decisions.

   Here are some tips related to the Google Analytics “Content” report that might help you focusing on the most important metrics:

   First thing, once you have accessed your profile, click on “Overview” and look at a metric called “Bounce rate” : the bounce rate tells you the percentage of people that leave your website immediately after they land on it. Generally, if it’s higher than 50% it’s a sign that the website is poorly designed to retain the visitors attention and facilitate the achievement of their goals. You can analyse the bounce rate at page level too. For instance, if you find that the “accommodation” page has bounce rate higher than 50% it could mean that visitors don’t find the information they want, that they can’t find their way around it, or simply that your message is not compelling enough to keep them stay. In any of these cases, it’s important to understand the cause and work on the solution.
   If you want to find out which pages on your site are viewed most, the “Top Content” report will allow you to analyse each individual pages on the site. This is valuable as it can help you in identifying which pages generate the most traffic, which are most relevant or most interesting. For instance you might find out that the page “Beaches” receives many visits, but it also has a very high bounce rate. By looking at the keywords that are sending traffic to that page, you will see what the visitor intent was so that you can adjust the page content or even consider the creation of a new page that better answers their specific needs.
   Another very insightful source of information is the “Top Landing pages” report, which can also be accessed from the dashboard: the top landing page of a website is the first page a user sees on your site. As you start to generate more traffic, visitors are going to start coming into your website other than the homepage. Think of your website as your house and your hoe page your front door entrance. As you start to have good friends, maybe they’ll start coming in through your side entrance, back entrance, or maybe even the garage door entrance. The same applies with your website. The more users that start coming to your site, the more likely you’ll get users entering your site not through the homepage. If you start to realise that your garage door entrance is the most popular entrance for your friends, you’ll want to clean the garage up or put a cool-drinks fridge next to it for welcoming them! Use the same logic when you look at the Top Landing Pages and make sure that they feel welcomed (also here, the lower the bounce rate, the more is likely that visitors feel like home once they land on a specific page).
   Finally, I would recommend to look at the “In-page Analytics” report. This report is very useful because with it you can visualise how visitors navigate on a given website page and see where they click the most. In-page analytics shows you which content your customers are more attracted to, what drives their interest so that you can decide to make some content changes, improvements or expansion. For instance, you might find out that more people click on the “Turtle Package” instead of the “Whale Watching Package”. So you might decide to develop additional “Turtle Packages”, promote the package on other websites, or create an AdWords campaign specifically aimed at sending traffic to the Turtle deals page.

   I hope these insights will guide you through the different content reports, so that you can get the most out of them. If you require further assistance with Google Analytics, feel free to contact us and we would be happy to help you.

   Warm regards,
   Sara

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