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What are the best feeds for my facebook page?
Just a question re a Blog RSS, I have looked at doing a Media RSS live feed on our website but I am waiting to add this when we do our new website, I was just wondering if you can put media RSS feeds on Facebook and if so, is it not a good idea as it is looked upon by fans as being to commercial for facebook and too much like hard selling??? Or is it a good idea to keep people updated if they are interested they can read it?
Hi Tanya,
When looking at adding feeds to your facebook page it isn’t always a one size fits all approach. There are a few key things to remember when considering porting content through to your page and posting it out to your fans.
The first thing to consider is (no matter what content it is that you are porting into your page) what the overall aims and objectives of your facebook page are. If your objectives are to form a relationship with guests and encourage a fun and friendly environment where you can share images, stories and interesting information then you need to ensure your content fits that goal. If your objectives are purely informative and more of the marketing feel then placing more of this type of information on the page will work.
The second thing to consider is the general demographics of your likers and why they became likers to begin with. If your likers fit your target market, are generally past guests and were enticed to the page with a ‘keep up to date and receive the occasional special offer’ then you need to ensure that this does continue and your likers don’t get bombarded with a collection of marketing and media posts.
The third thing, and really the question that is only answerable on a case by case basis is the actual content of the feed posts. Where we recommend a blog feed as it is generally softer content, about your specific business/ closely related topics and information your current/past/ future guests may want to read about it is not always going to be the case for a media feed, and where a website does fully allow the reader to skip the section, if this feed is going to be pulling through to your status updates and in turn their news feed it is a bit harder to ignore (and to do so they may just remove you from their news feed – definitely not a positive action).
I guess with all of this in mind, you really need to assess what the content will include. Does the feed content fit the same feel and style of your current posts and information? Does it add to the page feel and not only fit in but also reach and improve your objectives.
If you want to, you can send through a little more information about what the media feed will include, from that we can take a look at how it fits your current page and give you our feel as to whether or not this would be a good idea.
Cheers
Mel
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