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Mapping your keywords to your website

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Estimated completion time: 30 mins

With your keyword research completed, you are now ready to plan your website structure and content strategy. Learn how to map your most profitable keywords to your website structure.

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The de facto definition for content strategy comes from Kristina Halvorson, founder of Brain Traffic, and author of Content Strategy for the Web. She describes content strategy as “planning for the creation, delivery, and governance of useful, usable content.”