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Reputation Management  // Browsing posts in Reputation Management

Using customer relationship management to keep you on a high all year round

Using customer relationship management to keep you on a high all year round

We all know the line from the 1987 hit movie Wall Street – Greed is Good! Well it’s since turned out that monetary greed isn’t so good, and not so long ago just like Gordon Gecko a swarm of executives found themselves in some very hot water (and in some cases; jail). As a by-product ...

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TripAdvisor tips for Tourism Business from Jim Brody

TripAdvisor tips for Tourism Business from Jim Brody

Earlier this month I was very lucky to talk to Jim Brody from TripAdvisor who agreed to answer some questions that our Australian tourism operators have about the website. Jim Brody is an expert Internet tourism marketer and the Senior International Sales Manager of Destination Marketing at TripAdvisor.  I’ve had the pleasure to meet Jim ...

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7 reputation management tips to keep control of your brand

7 reputation management tips to keep control of your brand

Recently a new luxury, 5-star hotel opened its doors to an increasing number of cancelled reservations. After a few weeks, the staff began to query the cancelling parties more carefully in an attempt to uncover the reason for these cancellations. Eventually, they discovered that the cancellations stemmed from a series of very poor reviews written about the hotel on a well-known travel website.

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How to Turn Customer Reviews Into Profit for your Business

How to Turn Customer Reviews Into Profit for your Business

Online reviews are packing more punch than ever before with consumers especially with the recent changes to Google Places. When it comes to travel reviews, it is not just about TripAdvisor. Find out why reviews are so crucial, where they are having an impact and how to get more of them!

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