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Brand Strategy  // Posts tagged as "Brand Strategy"

7 reputation management tips to keep control of your brand

7 reputation management tips to keep control of your brand

Recently a new luxury, 5-star hotel opened its doors to an increasing number of cancelled reservations. After a few weeks, the staff began to query the cancelling parties more carefully in an attempt to uncover the reason for these cancellations. Eventually, they discovered that the cancellations stemmed from a series of very poor reviews written about the hotel on a well-known travel website.

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