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Fresh Content Marketing for Small Businesses

Fresh Content Marketing for Small Businesses

Content is absolutely critical to your online success. Producing unique and insightful content that is aimed at engaging your audience will help you:

  • Establish your business as a relevant and influential voice
  • Provide value to readers
  • Attract new customers and drive sales
  • Build your reputation
  • Keep your existing customers engaged and
  • Differentiate you from the competition

With the upcoming series of blog posts, we’ll provide you with simple, practical and effective guidelines for creating a winning content strategy to achieve those goals but first there’s someone you gotta meet…

At a recent SEO conference held in the United States it was reinforced that Google is still the main online destination for people searching for information about products and services, and for booking their holidays and accommodation.

So it should come as no surprise that in order to engage your audience you first have to engage Google and the best way to do that is with FRESH content.

You first have to engage Google and the best way to do that is with FRESH content

Fresh?! It starts to make sense when you realise the Web is now happening in real time causing Google to constantly refine its logic powering the search results to keep up with the demand for relevant (fresh) content. The latest update launched a few months ago is now bringing us 50% fresher results for web searches. Google is also re-indexing new content every 12 hours!

For small business owners this represents a huge opportunity given your agility compared to larger competitors or corporations, yet few of you update your content on a regular basis!

Your online presence should ideally be updated with fresh content at least once a week, and certainly more frequently if you or your content writer can make it happen..

Google is also re-indexing new content every 12 hours!

Here’s a quick check-list to determine if your content has the fresh factor. Does one of the following apply:

  • It’s so attractive and appealing that it makes your reader want to want more
  • It offers something new: a new perspective, an unexpected laugh, bits of knowledge or something helpful, inspiring, or entertaining
  • It’s relevant to the reader at the moment and appeals to multiple senses
  • It tells a good story
  • It provides value to the lives of your customers. It does not have to be elaborate, it simply needs to be valuable
  • It makes the reader see a need that he/she didn’t see before, to view an old topic or idea in a new way, or to consider a different and better solution

Once you start weaving a few of the points above into your content you will be rewarded with:

  • Greater visibility in search engines
  • Targeted traffic to your website
  • Positive ROI
  • Enthusiastic customers
  • A great reputation
  • Social media mentions

This all sounds great but writing quality content can be difficult for many small businesses so in the upcoming series of blog posts I am going to spoon feed you different strategies that you can use in order to establish your website as an authoritative and compelling resource on the web… using juicy fresh content!

The “Creating a Fresh Content Strategy for Small Businesses” blog series will cover:

  1. How to create a winning stress-free content marketing strategy
  2. 10 essential Content Marketing tips for small businesses
  3. 15 ways to optimise your website content for real-time search
  4. Blogging your way to new customers
  5. How to build a Facebook Fan Page that sells
  6. Twitter – the new word of mouth
  7. Video optimisation for search
  8. Don’t let your reputation get away from you!

Each topic will provide simple strategies that you can implement to build a powerful online presence in no time, which will significantly boost your website visitors and ultimately grow your sales

So I strongly encourage you to take action, test our each approach and let us know how you got on.

If you are facing a specific problem or need a nudge in the right direction please use our online marketing support forum and I’ll be sure to respond.

Written by

Adam is a director of UntangleMyWeb. He has 13 years experience in web technology and business transformation at a senior level in the energy and information industry. His key strengths lie in online marketing, project management, strategic planning, technology utilisation, software development and people management.

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The de facto definition for content strategy comes from Kristina Halvorson, founder of Brain Traffic, and author of Content Strategy for the Web. She describes content strategy as “planning for the creation, delivery, and governance of useful, usable content.”